Equilend unveils new brand identity via platform consolidation
15 September 2026 US, UK
Image: Ahmed/stock.adobe.com
Equilend has announced a refreshed brand identity, in a move it says reflects how far the company and the industry it serves have evolved.
At the centre of this evolution is the firm鈥檚 rollout of a connected platform across securities finance.
Equilend is bringing trading, workflow automation, data and insights, and digital solutions together through a common orchestration layer, providing clients access to the capabilities across the trade lifecycle.
According to the firm, the new tagline 鈥楥onnecting Securities AV狼鈥� reflects Equilend鈥檚 role in connecting the people, technology, data, and workflows that power the securities finance market.
Building on that foundation, Equilend continues to invest in its core platform technology, including the release of Spire 3.0, with full front-to-back office capabilities, and the launch and go-live of 1Source, the distributed ledger technology-based single source of truth.
Recent acquisitions of Trading Apps and Finadium, along with a strategic investment in Digital Prime Technologies, reflect Equilend鈥檚 commitment to expanding its platform.
Commenting on the announcement, Rich Grossi, CEO of Equilend, says: 鈥淔or more than two decades, Equilend has been the trusted thread connecting the securities finance market.
鈥淥ver the last 18 months, we've been quietly building a more connected platform 鈥� bringing trading, workflow automation, data, and digital solutions together as one.
鈥淥ur new brand reflects that evolution and our continued commitment to connecting securities finance and moving the industry forward.鈥�
The new identity will be showcased at Equilend鈥檚 EMEA Client Day on 16 September in London, and North America Client Day on 29 September in New York.
At the centre of this evolution is the firm鈥檚 rollout of a connected platform across securities finance.
Equilend is bringing trading, workflow automation, data and insights, and digital solutions together through a common orchestration layer, providing clients access to the capabilities across the trade lifecycle.
According to the firm, the new tagline 鈥楥onnecting Securities AV狼鈥� reflects Equilend鈥檚 role in connecting the people, technology, data, and workflows that power the securities finance market.
Building on that foundation, Equilend continues to invest in its core platform technology, including the release of Spire 3.0, with full front-to-back office capabilities, and the launch and go-live of 1Source, the distributed ledger technology-based single source of truth.
Recent acquisitions of Trading Apps and Finadium, along with a strategic investment in Digital Prime Technologies, reflect Equilend鈥檚 commitment to expanding its platform.
Commenting on the announcement, Rich Grossi, CEO of Equilend, says: 鈥淔or more than two decades, Equilend has been the trusted thread connecting the securities finance market.
鈥淥ver the last 18 months, we've been quietly building a more connected platform 鈥� bringing trading, workflow automation, data, and digital solutions together as one.
鈥淥ur new brand reflects that evolution and our continued commitment to connecting securities finance and moving the industry forward.鈥�
The new identity will be showcased at Equilend鈥檚 EMEA Client Day on 16 September in London, and North America Client Day on 29 September in New York.
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